ioi Engage: Automate your marketing campaigns and manage your events directly from your ERP system.

Managing marketing campaigns and organizing events are major challenges for companies seeking to increase visibility, retain customers and generate new business opportunities. Yet these activities often require several tools to send newsletters, manage invitations, track interactions and welcome attendees.

With Silicon ioi Engage, the operational marketing application integrated into the Silicon ioi cloud ERP, companies can manage communication campaigns and events in one centralized environment directly connected to their business data.

There is no longer any need to juggle multiple software tools or regularly export contact details to external platforms. Engage uses the data already available in Silicon ioi to target recipients, send communications, track responses and organize sales follow-ups.

From sending event invitations to thank-you emails, the application supports the entire marketing cycle while simplifying lead follow-up and team coordination.

What is Silicon ioi Engage?

Silicon ioi Engage is an operational marketing application for creating and managing communication campaigns, newsletters and event invitations directly within the Silicon ioi ecosystem.

Its purpose is simple: centralize marketing activities, lead follow-up and event organization in a single ERP-connected tool.

The application draws on existing Silicon ioi data, including contacts, marketing groups, calendars and rooms. This integration lets teams prepare campaigns without manually transferring information to external marketing software.

Engage also tracks recipients' interactions with sent communications. Teams can see who opens emails, clicks links and registers for events.

Beyond communications, the application also handles practical event organization, including room bookings, a badge-enabled reception kiosk and a room information display in the lobby.

How do you manage a marketing campaign with Silicon ioi Engage?

Managing a marketing campaign involves several steps: identifying recipients, preparing communications, sending invitations and analyzing responses. Engage brings all these operations together in one environment.

1. Identify your recipients: use the contacts and marketing groups already available in Silicon ioi to build your audience.
2. Prepare your communication: organize event invitations or newsletters according to your marketing goals.
3. Send your emails: launch communications at a sending pace suited to your email provider.
4. Track interactions: identify recipients who open messages, click links or register for events.
5. Organize follow-ups: turn replies into assigned tickets and use call lists to follow up with prospects.
6. Complete your campaign: continue following up through thank-you messages and post-event sales activities.

This approach helps marketing and sales teams coordinate while maintaining a centralized view of contact interactions.

Complete newsletter and invitation management

Silicon ioi Engage manages marketing communications without separating campaigns from the company's other activities.

Contacts, marketing groups and relevant information come directly from Silicon ioi. Teams can therefore work with ERP data instead of maintaining separate contact lists across several applications.

Targeted communications based on ERP data

Companies can use the contacts and marketing groups in Silicon ioi to prepare campaigns.

This integration makes it easier to organize recipients and reduces the need to export and import data between different tools.

Open and click tracking

Engage tracks key interactions with sent emails.

Teams can identify people who open messages, click links and register for proposed events.

Link tracking also shows exactly which link a prospect viewed. This information helps teams understand interest in their communications and prepare appropriate follow-up actions.

Continuity between marketing and sales follow-up

A campaign does not end when an email is sent. Replies and prospect interactions may require sales action.

With Engage, each reply can become a ticket assigned to a responsible team member. Teams can also use call lists to organize follow-ups.

This helps prevent requests and opportunities generated by campaigns from going unanswered.

Email deliverability designed to protect your domain

Sending newsletters and marketing campaigns requires care to reduce risks to the reputation of the company's email domain.

Silicon ioi Engage includes several mechanisms to manage sending and protect that reputation.

A sending pace adapted to your email provider

The application adjusts the sending pace to the provider used, including Microsoft 365, Google and OVH.

Sending volumes increase gradually to avoid sudden spikes in the number of messages sent.

Automatic pausing if a problem occurs

If a problem occurs during sending, the system can automatically pause the campaign.

This mechanism helps limit the risks of continuing to send messages when conditions are no longer favorable.

SPF, DKIM and DMARC checks

Before sending, Engage checks the email domain's SPF, DKIM and DMARC settings.

These mechanisms support email authentication and help protect against certain forms of impersonation. Proper configuration is an important part of business email management.

Through these checks and sending-rate management, Engage helps companies maintain greater control over their communication campaigns.

Organize your events with Silicon ioi Engage

In addition to newsletters and marketing campaigns, Silicon ioi Engage offers features for organizing professional events.

The application covers the different stages, from inviting participants to welcoming them on site.

Manage invitations and registrations

Companies can invite customers and prospects to events directly from their Silicon ioi environment.

Tracking opens, clicks and registrations then helps teams understand recipients' responses and prepare the event.

Book the rooms you need

Engage manages room reservations associated with events.

Room and calendar information is integrated into the management environment, making logistics coordination easier.

Make attendee check-in easier

The application offers a reception kiosk with badges to support attendee arrivals.

It also includes a room information display in the lobby to help visitors find their way.

These features connect pre-event communications with practical organization on the day itself.

Key features of Silicon ioi Engage

• Manage marketing campaigns directly from the Silicon ioi ERP.
• Send newsletters and event invitations.
• Use existing ERP contacts and marketing groups.
• Access calendar and room information for event organization.
• Track email opens, clicks and registrations.
• Identify exactly which links prospects have viewed.
• Turn replies into assigned tickets for easier processing.
• Use call lists to organize sales follow-ups.
• Manage the communication cycle from invitation to thank-you email.
• Adapt the sending pace to the email provider.
• Gradually ramp up email sending volumes.
• Automatically pause sending if a problem occurs.
• Check SPF, DKIM and DMARC settings before sending.
• Book rooms for professional events.
• Use a reception kiosk with badges and a lobby room display.

Why use a marketing tool integrated with an ERP?

When marketing campaigns are managed on a platform separate from the ERP, companies often need to export contacts, synchronize lists and transfer information needed for sales follow-up.

With Silicon ioi Engage, marketing activities are directly connected to business management data. This integration improves the flow of information between campaigns, contacts and follow-up teams.

Centralize marketing data

Contacts and marketing groups are directly accessible from Silicon ioi.

Centralization reduces the need to maintain separate lists across applications and makes it easier to use existing data when preparing communications.

Improve lead follow-up

Tracking opens, clicks and registrations provides insight into campaign interactions.

Replies can also be converted into assigned tickets, while follow-ups can be organized with call lists.

Teams therefore have a structured process for handling responses and maintaining continuity between marketing and sales.

Control email sending

Sending-rate management, gradual ramp-up, automatic pausing in case of problems and SPF, DKIM and DMARC checks help keep campaigns under control.

These mechanisms are especially useful for companies that want more professional email communications while safeguarding their domain's reputation.

Bring communications and event organization together

Participant invitations, registration tracking, room reservations and on-site reception are combined in one environment.

This continuity makes team coordination easier and reduces information scattered across different event-planning tools.

When should you use Silicon ioi Engage?

Silicon ioi Engage can meet a variety of business communication and organizational needs.

Send a newsletter to customers

A company wishing to regularly inform customers about new products, news or offers can use Engage to organize communications based on its contacts and marketing groups.

Open and click tracking then helps measure the interactions generated by messages.

Invite prospects to a professional event

A company organizing a presentation, open day or business meeting can manage invitations and track registrations through Engage.

Room reservations and reception tools also support the practical organization of the event.

Follow up with prospects after a campaign

When a prospect replies to an email or shows interest by clicking a link, it is important to plan a follow-up action.

Engage can turn replies into assigned tickets and prepare call lists to structure follow-ups.

Organize an event across several rooms

Companies welcoming attendees in different spaces can use room booking features and the lobby information display.

The badge-enabled reception kiosk completes the setup by making on-site visitor check-in easier.

Professionalize your email campaigns

Companies seeking greater control over sending can rely on sending-rate management, gradual ramp-up and authentication-setting checks.

These features provide greater control over the technical operations involved in sending marketing campaigns.

FAQ: marketing and events with Silicon ioi Engage

What is Silicon ioi Engage?

Silicon ioi Engage is an operational marketing application integrated into the Silicon ioi cloud ERP. It manages newsletters, event invitations, interaction tracking and attendee reception.

Can you send newsletters with Silicon ioi Engage?

Yes. Engage sends newsletters and marketing communications using contacts and marketing groups available in Silicon ioi.

Can you track marketing campaign results?

Yes. The application tracks email opens, link clicks and event registrations. It can also identify which link a prospect viewed.

Is Silicon ioi Engage connected to ERP data?

Yes. Engage uses Silicon ioi data, including contacts, marketing groups, calendars and rooms, reducing the need to export data to external tools.

How are prospect replies managed?

Replies can be converted into assigned tickets for easier handling. Call lists can also be used to organize sales follow-ups.

Can Engage organize a professional event?

Yes. Engage manages invitations, tracks registrations, books rooms and helps welcome participants through a badge-enabled kiosk and room information display.

How does Silicon ioi Engage help protect email domain reputation?

The application adapts sending pace to the email provider, gradually ramps up volumes and can automatically pause sending if a problem occurs. It also checks SPF, DKIM and DMARC settings before sending.

Do you need an external tool to manage marketing contacts?

Engage is designed to use Silicon ioi data directly, particularly contacts and marketing groups, to avoid routine exports to external marketing platforms.

Does Silicon ioi Engage cover the entire event cycle?

Engage handles communications from invitation to thank-you email, while also providing organizational features such as room bookings and on-site reception.

Silicon ioi Engage: marketing connected to your business management

Managing marketing campaigns and events should not require multiple software tools, duplicated contacts or scattered information between teams.

With Silicon ioi Engage, companies have an ERP-integrated application to manage newsletters, send invitations, track prospect interactions and organize professional events.

By centralizing data, tracking replies and clicks, providing follow-up tools and controlling email sending, Engage improves coordination between marketing and sales activities.

The application complements this approach with practical event organization features, from room booking to attendee reception.

Want to centralize your marketing campaigns and events directly in your ERP?

Discover Silicon ioi Engage
The operational marketing and event management solution integrated into your ERP.